A while back, while i was visiting NYC i noticed a prominent ad campaign all over town. Everywhere i went i saw quite banal photos - a bed, a refrigerator, or sofa advertising the Axe Effect. Yet all these familiar images carried a mysterious under tone, there was something a bit askew about each one. Each poster had a "subtle" way of acknowledging the power of Axe to get you laid frequently by women. (Which begs the question does a gay man want to wear axe since it (supposedly) only attracts the ladies?) I pointed this out to friends i was walking with - stopping at each ad and explaining the nuances which they otherwise might have missed. They didn't seem impressed or amused. Just a little wierded out that i spent so much time thinking about this.
A bit later i attended a bbq, where one of the hoists asked me if i had and irresistible urge to join him in the bedroom:
"Come on you can't keep your hands off me! I'm wearing Axe. Axe effect, baby!" he joked.
"What is he talking about?" my companion asked.
"His referring to those axe ads around town that claim to be make a man irresistible to ( hot) women? "
So i thought, lest anyone should be confused, as a public service announcement i would explain two of the ads:
Since Boston is a little bit prudish than New York, here is the only ad i've seen from the people at Axe. (click on the photo to make it bigger)
The billboard shows a large white bed with rows of cups next to it. I was very puzzled at first about the sexual implications. However Karol helped me out. It seems that if you wear Axe you will be having sex for so long that you will need all that water to stay hydrated without leaving the bedroom.
This ad shows a refrigerator stocked with whipped cream and nothing else. The most explicit sex food out there (although highly overrated). You'll need all that whip cream for all the crazy sex you'll be having.
There's also an add of a couch with spring for legs - to keep things nice and bouncy.
Check out more "subtle" ads of the axe shower gel. My favorite is the mirror on the shower ceiling. How classy.
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