Look at that joy people. That's something to reach for.
P.S. The Cottonelle "be kind to your behind" ads make lots of reference to the butt. I don't know if that's the way to go. They have a cute puppy and all, but I don't if I really want to be reminded about my toilet habits while riding the train. Maybe I'm a bit too sensitive about the whole ad campaign, it's not like I was offended just mostly surprised. I have delicate sensibilities.