I hate the stupid Drinkability ads by Bud Light, way to lower standards for everyone guys. I thought all beer should be, oh I don't know, drinkable!?! However here's my interpretation of the thought process that went into designing this ad campaign:
Moron 1: Our product tastes like piss. I know! Lets make a marketing campaign about how people can drink this piss tasting drink!
Moron 2: So we are selling the point that it's a beer one can drink! Brilliant.
Moron 1: Yeah, it's so stupid, people will be forced to talk about it. Maybe buy Bud Light for ironic value, like hipsters buy PBR - bring it to parties and scream "Drinkability!". Or some random blogger will find it good fodder for her blog to bitch about how stupid one must be to buy into the idea of "Drinkability" so stupid that it's brilliant because the stupidity stays with you and you're forced to remember the ad and write about on your blog.
Speaking of PBR, this is hilarious. via Crosblog
Cheers!
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