Monday, December 06, 2004

Award For The Best Attempt At Subliminal Use Of Sex In Advertising

Last week i noticed a billboard with a picture of a woman's face by Vedafone with a tagline "Video messaging. Live It." What caught my attention? Well the girl's right eye was covered with some white "stuff," her mouth open in a half smile of enjoyment. I did a little double take, the "white stuff" turned out to be a "snow ball" thrown by a guy pictured on the video phone the girl was holding. I know i have dirty mind, but this was blatant sexual pandering.
Anyway when i tried to find the advert on the Vedaphone website i could not, there is a similar ad, which pictures a girl all wet from a water hose.

Sex sells, but common people a little subtlety.
Still it was quite funny driving by a thinly veiled explicit sexual image with little old ladies passing by.

(Since Vadafone doesn't have the ad another blogger posted the image! The billboard has been taken down already.)